Fractional CMO

Fractional CMO Services

One of the biggest advantages of using a fractional CMO is cost savings. Hiring a full-time CMO can be expensive, especially for smaller companies. A fractional CMO, on the other hand, can be hired on an as-needed basis, which can save a company money on salary and benefits.

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Another advantage of a fractional CMO is their expertise. Many fractional CMOs have years of experience in the marketing industry and can provide valuable insights and strategies. This can be especially helpful for companies that are looking to expand into new markets or are in need of a fresh perspective on their marketing efforts. A good candidate has advanced knowledge of SEO, Paid Search, Video Marketing, Youtube Marketing, and how to perform advanced audits. 

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Fractional CMOs can also bring a level of flexibility to a company's marketing efforts. Because they are not full-time employees, they can easily adapt to changing needs and priorities. This can be particularly beneficial for companies that are experiencing growth or are in a state of flux.

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Overall, fractional CMO services can be a valuable asset for companies that need specialized marketing support but don't have the resources for a full-time CMO. By providing expertise, cost savings, and flexibility, a fractional CMO can help a company achieve its marketing goals.

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Fractional CMO Cost

Fractional CMO services can save a company money on salary and benefits compared to hiring a full-time CMO. The cost of a fractional CMO is often based on the number of hours or projects they are contracted for. Because fractional CMOs are hired on an as-needed basis, companies only pay for the marketing support they require, which can be more cost-effective than hiring a full-time CMO.

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The average hourly rate for a fractional CMO is between $250-$350/hour.  That said, many franctional CMOs are willing to give a fixed monthly cost for their time and services.  Marcus Hansen Consulting offers these CMO services for as low as $5,000/month and only takes on a total of 3 franctional CMO clients at a time.