5 Signs It Might Be Time to Start Using Paid Social Media
Internet users now spend 142 minutes using social media on average every day. About 64% of consumers make a purchase after watching a social media video. Meanwhile, 93% of marketers generate more brand exposure via social media marketing.
You're not limited to using an organic social media campaign, though. Instead, consider using paid social media advertising!
Not sure if you're ready for social advertising? Read on to discover the top signs it's time to start advertising today!
1. You're Struggling to Generate Awareness
Nearly 50% of consumers will pay more for brands they trust. The more they recognize and believe in your brand, the more they'll buy. Unfortunately, it can take as many as seven impressions in front of one shopper for awareness to grow.
If consumers aren't aware your brand exists, it's time to use social media advertising.
Generating brand awareness can help drive new customers to your business. It can also help foster brand loyalty. Gaining loyal, long-term customers can help you generate repeat sales, leading to a higher ROI.
You can start generating brand awareness by developing a well-thought-out social media campaign.
With paid advertising, you can use audience targeting to ensure you appear in front of ideal customers. For example, you can appear based on age group, location, or other demographics. Some platforms allow you to appear based on the accounts the consumer already follows.
You can also use audience segmentation to personalize your advertising messages. Personalization can help you build stronger connections with your target audience. You can use empathy to connect with them on an emotional level.
Once they realize you understand their problems or needs, the consumer might feel more inclined to choose your business over another.
If you're not generating brand awareness, however, consumers might never realize your business exists. They'll start seeing other brands on their favorite social media platforms instead.
Paid advertising is an effective way to reach and appeal to your ideal customers. Focusing on consumers who already want your offerings can save you time and money, too. Since these consumers are more likely to convert, you'll have an easier time generating sales as well!
2. You've Exhausted Other Options
Perhaps you feel like you've exhausted other marketing options. Consider giving paid advertising a try.
For example, maybe you've invested in print marketing strategies like flyers and billboards over the past year. Unfortunately, you won't always reach your ideal customers with these strategies. Instead, these strategies are ideal if you want to reach a broad audience.
Audience targeting with paid advertising is more precise. You'll only spend money appearing in front of consumers who fit your target audience.
That added precision can make it easier to choose images and language that will appeal to your audience. You could have an easier time converting consumers into leads and sales as a result.
Paid advertising also makes it easier for you to gather data.
You can determine which targeting parameters, call-to-action language, headlines, or images are most effective at generating results. With paid advertising, you can even A/B test your ads. Then, you can use the data you gather to make informed changes to your campaigns.
Making informed changes to your campaigns based on data will save you time, money, and stress. Otherwise, you might make random guesses when developing your next ad campaign. You might generate fewer leads and sales if you make the wrong choice.
Paid advertising removes the guessing game altogether. Instead, you can track the progress of your campaigns to make sure you're accomplishing your goals.
3. You're Not Generating Traffic
If your organic social media campaign isn't helping you generate traffic, consider using paid advertising this year.
Paid ads can help you expand your online reach. As you reach new consumers, they can click on the ad to visit your website.
Paid social media ads blend in well with organic posts. Consumers might feel more inclined to click on the post if they don't realize it's an ad. Otherwise, traditional ad methods can feel intrusive.
If you're about to launch a new brand, product, or service, start advertising with paid social media!
4. You Want More Control
With traditional advertising methods like magazine ads, flyers, and billboards, you relinquish control once the ad is printed. Unfortunately, a specific ad might fail to generate results, wasting your time and money. With paid advertising, you can maintain control.
If you want to change the ad language, you can within seconds. Your new ad can go up immediately, saving you valuable time.
When an ad doesn't work to generate results, you can pause the ad to keep it from appearing. You can even stop an entire campaign if you want to make changes.
If you want to advertise a sale short-term, you can even set a duration period for your ads.
You'll also have more control over your spending!
5. You Have the Budget
Consider leveraging paid social media advertising if you have the money in your budget to do so. Creating a small campaign and running it for a short period can help you recognize the benefits of paid advertising. You can see how effective paid ads are at generating immediate results.
Remember, paid advertising also allows you to remain in control of your advertising budget.
You can determine how much you spend per view or click on your ad. You can set a campaign limit to avoid overspending. If a campaign isn't working, you can lower the daily spend or turn it off.
Making adjustments to your campaigns can benefit your ROI to ensure your company's growth.
Start Using Paid Social Media to Grow Your Business
A paid social media advertising strategy will help you reach ideal customers online. Expanding your reach can help you generate more traffic, leads, and sales. If these situations sound familiar, consider creating your first paid advertising campaign today!
You don't have to develop your first campaign alone, though. Working with an agency can help you avoid costly mistakes.
Eager to get started? We're happy to help.
Contact us today to learn more.