5 Video Marketing Statistics That Matter
Video marketing is a powerful tool for businesses and organizations of all sizes. It allows them to engage with their audiences in a more personal and interactive way, and to communicate their message in a more compelling and effective way.
People consumer 18 hours of video each week, on average
96% of consumers have watched explainer videos to learn about a product or service
87% of marketers think video provides a positive return on investment (ROI)
84% of people have made a purchase after
watching a brand’s video
69% of people prefer watching short videos to learn about a product/service
Recent statistics show that video marketing is on the rise, and is becoming an increasingly important part of the marketing mix. According to a recent survey, 72% of businesses say that video marketing has improved their conversion rates, and 64% of consumers say that they are more likely to buy a product or service after watching a video.
One of the key benefits of video marketing is its ability to reach a wide audience. According to a recent study, the average internet user spends more than 16 minutes watching online videos each day, and this number is expected to continue to grow.
In addition to its reach, video marketing is also effective at engaging audiences. Studies have shown that viewers retain 95% of a message when they watch it in a video, compared to just 10% when they read it in text. This makes video an ideal medium for explaining complex ideas or products, and for increasing brand awareness and engagement.
Another benefit of video marketing is its ability to drive traffic and generate leads. According to a recent study, including a video on a landing page can increase conversion rates by 80%. This is because videos provide a more engaging and interactive experience for viewers, and can help to build trust and credibility with potential customers.
As more businesses and organizations turn to video marketing, it is becoming an increasingly competitive landscape. To succeed, it is important to create high-quality, engaging content that resonates with your target audience. This can be achieved through a combination of compelling visuals, clear and concise messaging, and a strong call to action. In conclusion, video marketing is a powerful tool for businesses and organizations of all sizes. With its ability to reach a wide audience, engage viewers, and drive traffic and leads, it is an effective way to increase brand awareness, generate leads, and improve conversion rates. As the demand for video marketing continues to grow, it is important for businesses to stay on top of the latest trends and best practices to ensure that they are able to effectively reach and engage their audiences.