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Understanding Your Options: What Are the Benefits of SEO?

About 90% of web pages generate no organic traffic from Google. Without search engine optimization (SEO), consumers might never find your website online. A strong SEO strategy can help you appear in front of consumers as they search for your offerings.

On the fence about using SEO this year? Read on to discover the top benefits of SEO marketing.

After discovering these benefits, you can make an informed choice for your company's future!

Generate Brand Awareness

Consumers won't choose your business if they never realize it exists. In fact, it can take over seven impressions with a consumer before they become aware of your brand. Generating brand awareness is now a top priority for marketers.

Brand awareness is key to attracting ideal customers to your business and fostering brand loyalty. Gaining loyal customers can help you generate repeat sales, boosting your ROI.

One of the easiest ways to generate brand awareness is to appear on search engine result pages (SERPs). With SEO, your content can rank at the top of search pages for a range of keywords. Each time you appear in front of a consumer, brand awareness will grow.

Eventually, your brand will linger in the consumer's mind. They'll begin to recognize your brand and associate it with your offerings.

When the consumer is ready to purchase your product or service in the future, they'll recall seeing your website on Google!

You can also use local SEO to take up prominent space on SERPs through your Google Business listing. Generating backlinks to appear on other websites will help you generate awareness as well.

If you're struggling to generate brand awareness, consider developing an SEO strategy.

Attract Relevant Traffic

A strong SEO strategy can help you attract ideal customers to your website.

Remember, SEO allows you to appear in front of consumers who are already in the mood to shop. Generating relevant traffic can benefit your bounce rate. Otherwise, people who visit your site might leave, disappointed in your offerings.

Your ideal customers are more likely to explore your site, allowing dwell times to increase. High dwell times and low bounce rates can boost your organic rankings. Higher rankings will help you generate even more brand awareness and traffic in the future.

Backlinks are links that appear on other websites. They direct readers to your website, allowing you to gain referral traffic. Gaining high-quality backlinks will help you generate more traffic and further boost your rankings.

If you're not generating website traffic, you're missing opportunities to generate leads and sales. Chances are, your competitors are gaining those customers instead.

Demonstrate Expertise

As part of a strong SEO strategy, it's important to convey EAT within your content. EAT stands for:

  • Expertise

  • Authority

  • Trustworthiness

Establishing EAT within your blog content can help consumers recognize your experience and expertise in the industry. Conveying your expertise will help you gain brand credibility. Once consumers recognize you're a credible resource, they might trust your brand.

Gaining brand trust could help you generate more leads and sales. Once consumers recognize they can trust your brand, they might feel inclined to make a purchase.

They might tell friends and family members about your brand too, which can help you leverage word-of-mouth marketing.

Appearing as a backlink on websites your customers already know and trust can also help you gain credibility. Consumers might feel more comfortable trusting your brand if a company they already recognize links to your content.

Meanwhile, appearing at the top of SERPs can help you gain brand credibility, too.

About 60% of people click on one of the top three search results. Most people never look beyond the first page of results. Appearing at the top (and ahead of competing brands) can encourage more people to trust your brand.

Improve the User Experience

A strong SEO strategy will also require you to update your website. Google looks for websites that are:

  • Fast

  • Mobile-optimized

  • User-friendly

  • Secure

In fact, Google uses mobile-first indexing to determine your rankings on SERPs. If you don't have a mobile-optimized website, your ranking could drop. Optimizing your site for mobile devices can help you appeal to more customers.

It can also help you improve the user's online experience. A positive user experience will encourage more people to explore your content. As they explore, your dwell times and rankings will improve.

A negative user experience, however, can scare visitors away, causing your bounce rate to increase.

Improving the user experience on your website could help you generate more leads and sales. As your rankings rise, you'll reach more customers as well.

Boost Sales

If you're not generating website traffic, you're likely missing opportunities to generate leads and sales.

Boosting your organic rankings with SEO will help you reach new customers. As you generate traffic and demonstrate your expertise, consumers might decide to make a purchase.

SEO can benefit your business long-term. Once you improve your rankings, it can take time for a competing brand to knock you down. You can generate website traffic and sales for years with a top-of-the-page ranking.

Using SEO is also cost-effective. Your ROI will rise, allowing you to dedicate funds to other marketing strategies.

Remain Competitive

Chances are, your competitors are already using search engine marketing to reach new customers. Understanding the different types of SEO can help you rank ahead of competing brands.

Instead of developing an SEO strategy alone, consider working with an experienced marketing agency. They'll make sure you never fall behind the latest SEO marketing trends. With their help, you can remain competitive and relevant.

Experience the Benefits of SEO Marketing Today

Don't miss this opportunity to expand your reach and grow your business. Instead, consider leveraging the benefits of SEO marketing. With a strong SEO strategy, you can boost your ROI and experience these benefits for years to come.

Ready to get started with your own SEO strategy? We're happy to lend a hand.

Schedule a free consult today to get started.

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